How much does hiring a Publicist usually cost? 
Well, I've done a lot of research on this subject in order to come up with competitive rates and to be able to work with young bands who don't have a lot of money. I will customize a package for each band I work with depending on their needs and goals. Here are rates from 2 other Music Publicity Company websites so you can get an idea of how much lower my own quotes will be in comparison! You will see that there are different plans according to each band's needs and goals. We can discuss what is best for you.
NOTE: Do NOT let competitor's rates scare you off! These rates are posted for comparison only.
COMPETITOR #1 RATES

General Campaign
Fees: $50/hour plus expenses
Minimum: 10 hours per month ($500/month plus expenses)
Recommended: 25 hours per month ($1250/month plus expenses)

Contractual Terms: 3 months and up
Minimum: 3 months
Recommended: 6-12 months
Effective publicity campaign terms are generally 6-12 months.

Options
~ Other hourly plans available: $750/month (15 hours), $1000/month (20 hours)
~ PR can be retained on a monthly basis with a retainer fee of $2000/month. This retainer offers up to 44 hours per month including 4 free hours beyond 40. Clients are billed on a monthly basis for expenses incurred on their behalf. With this campaign, expenses are for mailing costs only.
~ We also work on a per project basis. Call us for fees.

Payment Terms
One month retainer deposit is required upon contract signing. Retainer payments to are due on the first of each month during the contractual term. Expenses for the month are billed on or around the first day of the following month. Expense payments are due 15 days after receipt of invoice.
COMPETITOR #2 RATES

We try to keep our rates as reasonable as possible.
Our services are as follows:

Local CD release: 18 hours over 6 weeks at a rate of $45.00/hr plus expenses.

print press including fanzines and magazines
local college/commercial radio
e-zines/on-line reviews

National CD release (USA only):
5 weeks, 24 hours at a rate of $45.00/hr plus expenses.


75 national print outlets and fanzines appropriate to music style
25 national music websites and e-zines
3-10 radio syndicates (95 stations or more)

Tour Support /Promotion (USA):
3 hours per gig/city at a rate of $45.00/hr plus expenses.

advancing gigs with booker
contacting press outlets /local radio
sending out press kit AT LEAST 6 weeks prior to tour start date to insure proper pre-gig promotion
sending out CDs to radio stations for on-airs and possible radio play
in-stores

Monthly retainers are available by special arrangement. Retainers are used by bands to maintain their visibility either locally or nationally to help co-ordinate gigs and tours, pitch publishers or indie labels. Monthly retainers start at $300.00/month.
No fees are listed here because MAD Publicity will review each artist's needs individually and come up with a fair payment schedule depending on their goals and time frame.
 
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