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| How do you know if hiring a Publicist is right for your band? |
| If you are in a place in your career where you are ready to step up another level and get some recognition, it is probably a good idea to reach out for additional help and hire a Publicist. |
Reasons:
 If you play frequent shows with a sparse turnout due to lack of local recognition, getting your band talked about in local papers should help improve future turnouts.
If you have a new release coming out, and want help getting the word out to the media and fans
If you have not been getting your CD or shows reviewed |
A publicist can share their expertise about dealing with media outlets, send out press materials, and make pitch and follow up calls for you as a representative for your band, so that you can concentrate on what you do best, which is (hopefully) making music.
Hiring a publicist is almost like bringing in another member of your band. You should choose a publicist that likes your music and understands your vision, and whose personality you like and trust. There are many different types of publicists with different personality types, and some of them might not be right for you. |
| I want to quote Kenny RockAction, a columnist for the Blank Generation website: |
| "In smaller towns, when your band rolls through, you are the only thing happening typically. Well, in bigger places, even on a Tuesday night, you can’t expect to be the only game in town. This leads to my point, and this is a point to be taken by any and all bands—work harder! That’s the end of the story. Work harder at your crappy jobs, make more money, practice more, put out more records, tour more often, figure out ways to get in the mags more, self promote, and just basically, work harder. Work harder at shows too, make every fucking show an event, don’t take things for granted, and generally attack this game of rock and roll like a cranked out street gang. Or quit!" |
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Bands who take his words to heart will understand the value of hiring a good publicist. |
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