Authorized Upper Deck Preferred Redemption Center
1465-A Mangrove Avenue, Chico, CA. 95926  Telephone 530-343-9341

What is a Preferred Redemption Center?
A Preferred Redemption Center is a hobby shop where customers can redeem their Upper Deck Redemption cards.

What are the Benefits to using A Preferred Redemption Center?
Customers who use Preferred Redemption Centers will receive their cards on average two weeks before other customers. Also, periodically Preferred Redemption Centers will have promotional cards for customers. Customers who do not have internet access and have a PRC near them, are better off redeeming cards through these centers.


New UD Redemption Fulfillment Program
LAS VEGAS, NV - (September 21, 2006) - In what is routinely becoming thenorm, the Upper Deck Company, LLC.,
continues to lead the industry ininnovation and creativity, today announced a program designed to benefitconsumers and
hobby shop owners.Upper Deck is unveiling a unique and proactive initiative whereby 200 hobby stores were selected to represent the company and serve as redemption centers. Collectors will be able to register their redemption cards through these shops and receive some expedited service on their fulfillment. Upper Deck has provided these shops with special promo cards of Sidney Crosby and Alexander Ovechkin to use with customers who choose to redeem their cards through these centers. These centers will be shipped recently returned redemption cards before any other customer in most cases.

Upper Deck has built a special interface for shops to monitor the status on customer's redemptions and to note customer contact information for each card. Once cards are received by the hobby shop owners, they will contact the customer and invite them in to pick the redeemed item up. Upper Deck has included a Frequently Asked Questions page to the website to address inquiries regarding the new Preferred Redemption Program at http://sports.upperdeck.com/redemptions/. "There are many benefits for consumers and hobby store owners. We have created a program where we are empowering store owners and directing more customers to their locations," said Chris Carlin, Senior Customer Service & Call Center Manager for the Upper Deck Company. "This is a great opportunity to work hand-in-hand with our hobby partners and show how we all have a vested interest in this industry while providing some enhanced service to those closest to our collectors." In addition to being a member of the Preferred Redemption Program, stores will be provided with free advertising and specially created marketing campaigns produced to increase awareness of the retailer and the program. The shops will be featured on the Upper Deck website (http://www.upperdeck.com/) and in future press releases.

Additionally, Upper Deck is no longer taking mail in redemptions. Customers can either redeem their redemption cards on-line, have them entered through a Preferred Redemption Center or register their redemptions by calling (800) 873-7332. Additional phone staff has been brought on to help with those calling in. "Redemptions can be inconvenient for customers and we do not believe they should have to pay to package the card, pay to send the card in and then call to see if it was received," Carlin said. "We have made tremendous strides in recent years to make the redemption process as easy as possible for collectors. We have heard what customers want and spent time and money on developing those programs to meet and hopefully exceed their expectations."