Bolded titles with a photo are books I own and recommend.  Others were found through links or recommendations from other sources,  recommendations from friends, or amazon purchase circles/suggestions.

Books are listed in no particular order.

	The Culting of Brands Douglas Atkin; hardcover (June 2004)
	Purple Cow: Transform Your Business By Being Remarkable Seth Godin; hardcover (May 2003)
	The End of Marketing As We Know It Sergio Zyman; hardcover (June 1999) This book was recommended to me by Shawna Forsberg, my direct supervisor at ConAgra Foods.  Sergio Zyman has been an influential consultant to the organization and reading the book has given me greater insight into the basis for our strategy: Selling more product to more people more often in more places for more margin.  Sounds simple but obviously it is not or Zyman's book would have been a dud not a hit.
	Lovemarks: The Future Beyond Brands Kevin Roberts; hardcover (April 2004) This book was recommended to me by Christopher Cunningham, former COO of Red Envelope, during a job interview.  He quoted that a Lovemark inspires "Loyalty Beyond Reason".  I use this term often now to describe what ConAgra Foods' brands inspire among our loyalist customers.
	Building Strong Brands David Aaker; hardcover (December 1995)
	Brand Leadership: The Next Level of the Brand Revolution David Aaker & Erich Joachimsthaler; hardcover (January 2000)
	Harvard Business Review on Brand Management HBS Press, Various Contributors; softcover (September 1999)
	Harvard Business Review on Marketing HBS Press, Various Contributors; softcover (September 2001) Picked this up just to refresh my memory and review some thoughts on marketing when I joined Digital Insight.  I've been in product management for quite a while and thought an overall marketing read would be worthwhile.  Several good pieces in here as originally published in Harvard Business Review including: "Brand Report Card" by Kevin Keller and "How To Fight a Price War" by Rao et al.

	Where The Suckers Moon: The Life and Death of an Advertising Campaign Randall Rothenberg; paperback (November 1995) Given to me by Michael Tchao, former VP of Customer Experience at move.com.  Excellent read.  Funny and accurate.  The most realistic and entertaining look at an ad agency and agency-client interaction that I have ever seen.
	The Art of Innovation Tom Kelley; hardcover (January 16, 2001) Also given to me by Michael Tchao, former VP of Customer Experience at move.com.  This one was a parting gift when move.com was shuttered, I joined Homestore, and Michael moved on.  Lots of neat ideas in here about how to think about products, assemble teams, and inspire creativity.  I definitely recommend it.

Jamming: The Art and Discipline of Business Creativity John Kao; Paperback (May 1997)

The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making Thomas T. Nagle, Reed K. Holden; hardcover (2nd edition May 1994)

	Customers.com: How to Create A Profitable Business Strategy for the Internet... Patricia B. Seybold, Ronni Marshak(Contributor); Hardcover (November 15, 1998)
	Rules for Revolutionaries : The Capitalist Manifesto for Creating and Marketing... by Guy Kawasaki, Michele Moreno. Hardcover (February 1999)
	Unleashing the Killer App: Digital Strategies for Market Dominance by Larry Downes, et al. Hardcover (May 1998)