
The technology changes of the last 20 years are having profound
effects on the workplace. Such changes not only affect the way we work, but the
way we learn. Jobs today are becoming much more specialized and professionals
need to be able to maintain a constantly changing skill set. This requires that
workplace learning occur on a just-in-time and just-what's-needed basis.
The days of a single trainer providing job-related instruction
are ebbing away. There are limitless possibilities for learning. A variety of
electronic media are available to help workers transfer skills and knowledge into
everyday practice and such aids can be embedded seamlessly within the daily tools
that workers use. This represents both a challenge and an opportunity for training
professionals. They will need to create more flexible and responsive learning
and performance solutions.
In a world where technology and financial capital move across
national boundaries with speed and ease, employees are the primary source of competitive
advantage. Employees must be able to produce value-added, knowledge-based products
and services. The emerging interest in knowledge management and intellectual capital
suggests that firms are, in fact, attempting to manage and leverage knowledge
(and the human beings who possess it) more effectively (Bassi, Cheny, & Buren,
1997).
It is becoming a significant business strategy for companies to
invest in training and accelerated learning in order to maintain their viability
in the marketplace. Simply investing in learning isn't enough. There is a concerted
move toward more relevant programs whose impact and results are monitored, evaluated,
and reported (Phillips, 1997).
As Bassi et al., report in Training Industry Trends (1997):
- Advances in technology will revolutionize training delivery.
Developments in hardware, computer networking, multimedia software, and videoconferencing
have tremendous potential for multiple-site delivery and bringing training closer
to people's work sites.
- Training departments will find new ways to deliver services.
To compete with the demand for quality instruction, they are creating structures
to support networks of internal and external providers.
- The focus on performance improvement will continue to increase.
In a survey of training professionals at ASTD's 1996 International Conference,
89% of respondents "strongly agreed" or "agreed" that a shift from training to
performance improvement is a top trend. Training professionals now borrow from
such areas as organization development, industrial and organizational psychology,
and strategic human resources to design and implement performance improvement
interventions.
- Organizational emphasis on human performance management will
accelerate. More organizations are tying performance management to business goals,
such as expressing goals in terms of cycle time, quality metrics, or customer
satisfaction. They are also taking an interest in job analysis, evaluation, competency
modeling, skill standards, and testing.
At the 1996 ASTD International Conference, 93% of responding
training professionals reported that they are under increased pressure to demonstrate
return-on-investment—which is nearly impossible to do without standard methods
of measurement (Bassi & McMurrer, 1998). We have certainly experienced the challenges
of finding good measurement models and are in the process of creating a workable
model based on the models just described. We are witnessing a great deal of interest
in this evaluation both from the internal RWD stakeholders and external clients,
confirming that this type evaluation will be in high demand. This type of data
gathering and evaluation has ramifications that extend beyond a single system,
implementation, or client. Once working models are established to permit measurement
of various kinds of hard and soft data, they can be combined in various ways to
generate real-time data or simulations that can be used to predict or demonstrate
outcomes. A whole world of possibilities can open up for internal and external
comparisons and benchmarking.
[ Table of Contents ]
This project is the work of former San Diego State
University edtec students,
Deb Linder
and Linda Woods Hyman.
Last revised April 23, 1999.