HOME Trading GML believes American business must go international, Americans can go international; and it isn't that big of a problem. But many have to realize that in another country they absolutely won't do things the way you do them - but that's not wrong. It may not be as good, but it may be better. Some of the most satisfying business relationships you'll develop are likely to be international ones.  Taking 10 Trade Steps to Successful trading In their initial work plan, executives, academics and officials with a hand in the Arizona Environmental Technology Industry Cluster laid out a 10-step approach for engagin business prospects overseas and, they hope, winning significant pieces of business. 1 Assess the needs of the potential market - identify potential customers. 2 Assess your own capability to meet those needs. 3 Identify the tools - technology, finances, regulatory expertise - required. 4 Begin to match specific capabilities to specific needs. 5 Lay the groundwork for an initial meeting with the client. 6 Hold the first face-to-face meeting. 7 Following the meeting, assess the results. Focus on the "soft" side of the business relationship, the cultural and philosophical differences. Having done that, refine the needs and capabilities. Define follow-up and the products and services to be offered, the partnerships to be formed, the contracts to be suggested. 8 Hold a second face-to-face meeting to discuss specific business relationships and to agree on follow-up. 9 Implement the sales or partnership agreement. 10 After an agreed-upon period, evaluate the arrangement, analyze the lessons learned. Review the experience for its applicability to other markets.   For further information, contact Global Markets Limited. CONTACT RAMESH C MANGHIRMALANI   Back To Main    Next Page