Advertising

Atwan, Robert et al. Edsels, Luckies and Frigidaires.
Berman, Ronald. Advertising and social change.
Ewen, Stuart and Elizabeth. Channels of desire.
Ewen, Stuart. Captains of consciousness.
Fox, Stephen. The mirror makers.
Kaid, Lynda Lee et al. New perspectives on political advertising.
Leiss, William et al. Social communications in advertising.
Mitchell, Arnold. The nine American lifestyles.
Packard, Vance. The hidden persuaders.
Preston, Ivan. The great American blow-up.
Price, Jonathan. The best thing on TV: commercials.
Pritikin, Robert. Christ was an ad man.
Pope, Daniel. The making of modern advertising.
Rotzoll, Kim et al. Advertising in contemporary society.
Schudson, Michael. Advertising: the uneasy persuasion.
Wright, John (ed.) The commercial connection.

Persuasion, Propaganda, Public Opinion

Aronson, James. The press and the cold war.
Blumenthal, Sidney. The permanent campaign.
Brown, J.A.C. Techniques of persuasion.
Diamond, Edward and Stephen Bates. The spot: the rise of political advertising on television.
Ellul, Jacques. Propaganda.
Hennesey, Bernard. Essentials of public opinion.
Hess, Stephen. The government/press connection.
Jamieson, Kathleen Hall. Packaging the president.
Katz, Elihu and Paul Lazarsfeld. Personal influence.
Kraus, Sidney and Dennis Davis. The effects of mass communication on political behavior.
Land, Robert and David Sears. Public opinion.
Lang, Gladys and Kurt. The battle for public opinion.
Lee, Alfred. How to understand propaganda.
Lipmann, Walter. Public opinion.
McGinnis, Joe. The selling of the president.
McKenna, Regis. The Regis touch.
Pells, Richard. The liberal mind and the origins of the Cold War, 1944-47.
Qualter, Terrence. Propaganda and psychological warfare.
Ross, Irwin. The image merchants.
Steinberg, William. The creation of consent.
Wheeler, Michael. Lies, damn lies and statistics.

Comparative Press Systems/International Communications

Altschull, Herbert. Agents of power.
Fisher, Glen. American communications in a global society.
Hachten, William. The world news prism.
Hohenberg, John. Foreign correspondence.
Horton, Philip. The third world and press freedom.
Mowlana, Hamid. Global information and world communication.
Pierce, Robert. Keeping the flame: media and government in Latin America.
Rosenblum, Mort. Coups and earthquakes.
Schiller, Robert. Communication ion and cultural domination.
Schmid, Alex and J. deGraf. Violence as communication: insurgent terrorism and the Western news media.
Siebert, Fr ed et al. Four theories of the press.
Smith, Anthony. The geopolitics of information: how Western culture dominates the world.
Tunstall, Jeremy. The media are American.
UNESCO. Many voices, one world.

News Media: Analysis and Appraisals

Arlen, Michael, The living room war.
Bagdikian, Benjamin. The media monopoly.
Bluem, William. Documentary in American television.
Canon, Lou. Reporting: an inside view..
Crouse, Timothy. The boys on the bus: riding with the campaign press corps.
Flippen, Charles (ed.). Liberating the media: the new journalism.
Gans, Herbert. Deciding what's news: a study of CBS News, NBC Nightly News, Newsweek and Time.
Herschensohn, Bruce. The gods of antenna.
Hess, Stephen. The Washington reporters.
Hulteng, John. The news media: what makes them tick.
Lang, Gladys and Kurt. Politics and television reviewed.
Lesher, Stephen. Media unbound: the impact of television journalism on the public.
Lichter, S Robert et al. The media elite.
Madsen, Alex. 60 Minutes: the power and politics.
Meyer, Martin. Making news.
Parenti, Michael. Inventing reality; the politics of the mass media.
Patterson, Thomas. The mass media election; how Americans choose their president.,
River, William. The other government: power and the Washington media.,
Shaw, David. Presswatch.
Sinclair, Upton. The brass check.
Tuchman, Gaye. Making news: a study in the construction of reality.
Weaver, David and Cleveland Wilhoit. The American journalist.
Westin, Av. Newswatch: how TV decides the news.
Wolfe, Tom. The new journalism.

Women Minorities and Media.

Dates, Janette and William Barlow (eds.). Split images: African-Americans and mass culture.
Faludi, Susan. Backlash.
Haskell, Molly. From reverence to rape: the treatment of women in the movies.
Honey, Maureen. Creating Rosie the Riveteer.
MacDonald, J Fred. Blacks and White TV: Afro-Americans in television since 1948.
Tuchman, Gaye et al. Hearth and Home: images of women in mass media.
Wilson, Clint and Felix Gutierrez. Minorities and media.

Media Law

Barron, Jerome. Freedom of the press for whom?
Berns, Walter. The first amendment and the future of American democracy.
Brenner, Daniel. and William Rivers. Free but regulated: conflicting traditions in media law.
Chamberlain. Bill and Charlene Brown. The first amendment reconsidered.
Diamond, Edwin. Telecommunication in crisis: the first amendment, technology, deregulation.
Friendly, Fred. Minnesota rag.
Hentoff, Nat. The first freedom.
Hohenberg, John. A crisis for the American press.
Kowett, Don. A matter of honor: General William Westmoreland vs. CBS.
Levy, Leonard. Legacy of suppression: freedom of speech and press in early American history.
Lofton, John. The press as guardian of the first amendment.
Neier, Aryeh. Defending my enemy: American Nazis, the Skokie case and the risk of freedom.
Pool, Ithiel de Sola. Technologies of freedom.
Powe, Lucas. American broadcasting and the first amendment.
Simmons, Steven. The fairness doctrine and the media.
Tunstall, Jeremey. Communications deregulation.

Media Ethics

Goodwin, H. Eugene. Groping for ethics in journalism.
Goldstein, Tom. The news at any cost: how journalists compromise their ethics to shape the news..
Hulteng, John The messenger's motives:: ethical problems and the news media.
Lambeth, Edmund. Committed journalism: an ethic for the profession.
Moody, Kate. Growing up on television.
Merrill, John C. Existential journalism
Merrill, John C. The imperative of freedom.
Merrill, John C and Jack Odell. Philosophy and journalism.
Merrill, John C. and Ralph Barney (eds.). Ethics and the press: readings in mass media morality.
Rubin, Bernard (ed.). Questioning media ethics.
Swain, Bruce. Reporter's ethics.
Thayer, Lee. (ed.). Ethics, morality and the media.

Obscenity, Violence and Pornography

Cater, Douglas and Stephen Strickland. TV violence and the child:,
Cline, Victor. Where do you draw the line?
Hutchinson, Earl. Tropic of Cancer on trial.
Leach, Michael. I know it when I see it.
Lederer, Laura. Take back the night: women on pornography.
Liebert, Robert e al. The early window: effects of television on children and youth.
Rembar, Charles. The end of obscenity.
Wertham, Frederick. Seduction of the innocent. (effects of comic books on children).

Mass Media and Popular Culture

Arlen, Michael. The camera age.
Atkins, Thomas. Sexuality and the movies.
Berger, Arthur Asa. Television as an instrument of terror.
Bogart, Leo. The age of television.
Boorstin, Daniel. The image.
Browne, Ray and Marshall Fishwick. The hero in transition.
Cantor, Muriel. Prime time television: content and control.
Cantril, Hadley. The invasion from Mars.
Cassata. Mary and Thomas Skill. Life on daytime television: tuning in American serial drama.
Davies. Philip and Brian Neve. Cinema, politics and society in America..
Esslin, Martin. The age of television.
Fishwick, Marhall. The seven pillars of popular culture.
Fornatale, Peter and Joshua E. Mills. Radio in the television age.
Meyerowitz, Joshua. No sense of place.
Gans, Herbert. Popular culture and high culture.
Gitlin, Todd. Inside prime time.
Hadden, Jeffrey and Charles Swan. Prime-time preachers.
Harrison, Randall. The cartoon.
Jowett, Garth and James Linton. Movies as mass communication.
Koch, Howard. The panic broadcast.
Lowe, Carl (ed.). Television and American culture.
Marc, David. Democratic vistas.
Marc, David. Comic visions.
Newcomb, Horace. TV: the most popular art.
Patton, Phil. Razzle dazzle; the curious marriage of television and football.
Postman, Neil. Amusing ourselves to death.
Powdermaker, Hortense. Hollywood, the dream factory.
Rader, Benjamin. In its own image: how TV has transformed sport.
Reitberger, Rheinhold and Wolfgang Fuchs. Comics: anatomy of a mass medium.
Roberts, Randy and James Olson. Winning is the only thing.
Schiller, Herbert. The mind managers.
Tuchman, Gaye. The TV establishment.
White, David and Robert Abel. The funnies.
White, David and John Pendelton (eds.). Popular culture: mirror of American life..

Mass Media and Society Overviews

DeFleur, Melvin and Sandra Ball Rokeach. Theories of mass communication.
Dennis, Everette. The media society.
Lowery, Shearon and Melvin deFleur. Milestones in mass communication research.
Merrill, John C. and Ralph Lowenstein. Media, messages and men.
Schramm, Wilbur and William Porter. The process and effects of mass communication.
Schramm, Wilbur and Donald Roberts. The process and effects of mass communication.
Wright, Charles. Mass communications: a sociological persepctive.

Media Technologies, the Future and Social Change

Budd, Richard and Brent Ruben. (eds.). Beyond media: new approaches to mass communication.
Baldwin, Thomas and D.Stevens McVoy. Cable communication.
Budd, Richard and Brent Ruben (eds.). Beyond Media: new approaches to mass communication.
Citzrom, Daniel. Media and the American mind: from Morse to McLuhan.
Dizard, Wilson. the coming information age.
McLuhan, Marshall. Understanding media.
Naisbitt, John. Megatrends.
Schwartz, Tony. Media: the second God.
Schwartz, Tony. The responsive chord.
Singleton, Loy. Telecommunications in the information age.
Toffler, Alvin. Power shift.

Media Histories

Anderson, Kent. Televison fraud.
Barnouw, Eric. The golden web.
Barnouw, Eric. A tower of Babel: a history of broadcasting in the United States to 1933.
Bayley, Edwin. Joe McCarthy and the press.
Bernstein, Carl and Bob Woodward. All the President's men.
Braestrup, Peter. The big story (press coverage of the Tet offensive).
Bray, Howard. The pillars of the Post.
Chalmers, David. The muckrake years.
Cooney, Andrew. The Annenbergs.
Couperie, Pierre et al. The history of the comic strip.
Cutter, Andrew. The North reports the Civil War.
Cutter, Andrew. The South reports the Civil War.
Gitlin, Todd. The whole world is watching ( the press and anti-war movement).
Halberstram, David. The powers that be (Time, Los Angeles Times, Washington Post, CBS).
Hart, Jack. The information empire (L.A. Times).
Harrison, John and Harry Stein (eds.). Muckraking: past and present.
Hess, Stephen and Milton Kaplan. The ungentlemanly art: a history of American political cartooning.
Hosokawa, Bill. Thunder in the Rockies: the incredible Denver Post.
Knight, Arthur. The liveliest art.
Knightly, Phillip. The first casualty.
Leamer, Laurence. The paper revolutionaries: the rise of the underground press.
Peterson, Theodore. Magazines in the twentieth century.
Porter. William. Assault on the media: the Nixon years.
Quinlan, Sterling. Inside ABC.
Rosenberg, Jerry. Inside the Wall Street Journal.
Salisbury, Harrison. Without fear or favor: an uncompromising look at The New York Times.
Schudson, Michael. Discovering the news.
Sklar, Robert. Movie-made America.
Smith, Anthony. The newspapers: an international history.
Spear, Joseph. Presidents and the press: the Nixon legacy.
Stevens, John and Hazel Dicken. Communication history.
Talese, Gay. The kingdom and the power. (The New York Times).
Tebbel, John and Sarah Watts. The press and the presidency: from George Washington to Ronald Reagan.
Wendt, Lloyd. The Wall Street Journal.
White Graham. FDR and the press.
Wood, James. The story of advertising.

Biography, Autobiography and Memoirs

Bode, Carl. Mencken.
Brendon, Piers. The life and death of the press barons.
Brown, Theodore. Margaret Bourke White, photojournalist.
Carlson, Oliver. The man who made news (James Gordon Bennett Sr.).
Cochran, Negley. E. W. Scripps.
Davis, Deborah. Katherine the Great (Katherine Graham).
Evans, Harold. Good times, bad times (London Times).
Friendly, Fred. Due to circumstances beyond our control (CBS, Murrow. etc.).
Hale, William. Horace Greeley.
Hiebert, Ray. Courtier to the crowd (Ivy Lee).
Kendrick, Alexander. Prime time: the life of Edward R. Murrow.
Kobler, Dan. Luce his time life and fortune.
Maas, Jane. Adventure of an advertising woman.
Mitchell, Dave and Cathy. The light on Synanon.
Sanders, Marion. Dorothy Thompson.
Sperber, Ann Murrow: his life and times.
Steel, Ronald. Walter Lippmann and the American century.
Swanberg, William. Citizen Hearst.
Swanberg, William. Pulitzer.
White, Theodore. In search of history.